Google Analytics 4 Setup Tutorial 2026 | GA4 Ecommerce Tracking

Learn how to implement Google Analytics 4 (GA4) with Google Tag Manager in this complete step-by-step tutorial. Track all essential ecommerce events including page_view, view_item, add_to_cart, begin_checkout, and purchase. 🎯 What You'll Learn: ✅ Creating a Google Analytics 4 account from scratch ✅ Setting up GA4 property and data streams ✅ Installing GA4 using Google Tag Manager (GTM) ✅ Configuring ecommerce event tracking (view_item, add_to_cart, begin_checkout, purchase) ✅ Creating data layer variables for transaction tracking ✅ Testing and debugging your GA4 implementation ✅ Real-time event verification in GA4 ⏱️ Video Timestamps: 00:00 - Introduction to GA4 setup 01:00 - Creating a Google Analytics 4 account 05:40 - Implementing GA4 using Google Tag Manager 07:20 - Configuring View Item and Add to Cart events 09:40 - Configuring Begin Checkout and Purchase events 15:15 - A/B testing and final verification 🔗 Related Videos: - TikTok Conversion Tracking Tutorial: https://youtu.be/y7TrgeH41FI 💡 Why Google Analytics 4? GA4 is free and essential for tracking user behavior, understanding conversion paths, and optimizing your marketing campaigns across multiple platforms. Whether you're running ads on Google, Facebook, or TikTok, GA4 gives you the complete picture of your customer journey. 🛠️ Tools Covered: - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Ecommerce Event Tracking - Data Layer Variables - Debug View & Real-time Reports 📊 Perfect for: - Ecommerce store owners - Digital marketers - Marketing analytics professionals - Shopify/WooCommerce users - Anyone running online advertising campaigns 👋 About Me: I’m Redoy Hasan Mithu, a Performance Marketer who helps businesses track the right data, understand their ad performance, and improve conversions. My focus is on paid ads strategy, accurate conversion tracking, and analytics systems that support profitable growth. Connect with me & book a session Book a 1:1 Tracking Consultation: https://calendly.com/redoyhasanmithu/30min LinkedIn Profile: https://linkedin.com/in/redoyhasanmithu Facebook Page: https://www.facebook.com/redoyhasanmithu/ WhatsApp: https://wa.me/8801511091799 Email: [email protected] 🔔 Subscribe for more marketing analytics tutorials, conversion tracking guides, and data analysis tips! #googleanalytics4 #googletagmanager