Google Analytics - GA4 vs. UA #2 - Customizations, Sharing, BigQuery Export

"There are still some limitations and hopefully GA4 will fix them ... " Thomas, Ricardo and Alex are talking about some other differences between the "old" Universal Analytics and the "new" Google Analytics 4. We are big fans of the new BigQuery export possibilities, even if it has still some weaknesses. The same thing is the case for the customized reports in GA4, a lot of good ideas but also some disadvantages. Sry for the echo at the beginning... Company Website: https://www.datadice.io/ Playlist: https://bit.ly/3JFrepy Follow us: Medium (blog posts about Google Data Analytics Release Notes, Data Studio Tips & Tricks, Introductions to Google Cloud Tools and many more): https://bit.ly/3trJPRr LinkedIn (stay informed about most important company news): https://bit.ly/3qqJKeX Udemy (Course about Essentials of BigQuery and Data Studio and building an own DWH): https://bit.ly/3tIMIxB BIG Thanks to Hub633 for the video recording support. https://bit.ly/3I0QXry Video Content: 00:00 Introduction 01:12 Report customization 04:10 GA4: report cardinality 05:58 Homepages 08:20 GA4: Report sharing 09:15 UA: Report sharing 10:17 UA: BigQuery export 12:33 GA4: BigQuery export 17:13 GA4: Data in BigQuery 19:22 Conclusion