Google Expanded Text Ads Are Going Away

Google Ads announced recently that they would be sunsetting Expanded Text Ads (ETAs) in the coming months and that Responsive Search Ads (RSAs) would be the only ad format for Search campaigns moving forward. This is a pretty big shift, so we're going to cover the mechanics of this change and give some suggested action items that you can start taking in your accounts now. 1:18 - What’s Happening with Expanded Text Ads? 2:52 - What Are Actions We Can Take for Expanded Text Ads Now? 4:20 - How to Create Expanded Text Ads in the Google Ads Interface 7:13 - Actions to Prepare Your Accounts with Responsive Search Ads 8:25 - Doing the Bare Minimum with RSAs 8:44 - How to Control Messaging in RSAs with Pinning 10:28 - Tips & Best Practices for Pinning Components in Responsive Search Ads 14:43 - Pinning’s Impact on Ad Strength and Quality Score 17:07 - Reporting Limitations & Grading Scales with Responsive Search Ads 21:23 - Last Thoughts on the Change from ETAs to RSAs at this Point #googleexpandedtextads #googleresponsivesearchads #expandedtextads #responsivesearchads -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! CHECK OUT OUR AFFILIATES: Unbounce - https://bit.ly/pmp-unbounce Supermetrics - https://bit.ly/supermetrics-pmp TubeBuddy - https://www.tubebuddy.com/paidmediapros Instapage - https://instapage.grsm.io/paidmediapros Find more about the Paid Media Pros here: Website: https://www.paidmediapros.com Facebook: https://www.facebook.com/PaidMediaPros/ Instagram: https://www.instagram.com/paidmediapros/ Twitter: https://twitter.com/paidmediapros