Google Tag Manager Tutorial 2021 for Beginners (with Google Analytics 4 examples)

A step-by-step guide on how to get started with Google Tag Manager (and install Google Analytics 4) ⭐ NEW updated 2026 version is here https://www.youtube.com/watch?v=hc4EOTiCpA4 ⭐ If you are working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier. If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1.5-hour video, I'll show you how to: - Create your first container - Create your first tags in GTM (we'll use Google Analytics 4) - How to make sure that your setup works properly - And how to publish those changes (so that Google Analytics would start measuring your website traffic). Additionally, some parts of the video will contain a quick introduction to Google Analytics 4 functionality. === TIMESTAMPS === 00:00 - Intro 01:00 - What is Google Tag Manager? 06:53 - Create your first container 10:30 - Account overview 15:46 - How to Install Google Tag Manager 19:42 - Temporarily inject GTM container 23:34 - Tags, Triggers, and Variables 29:02 - Quick introduction to Google Analytics 4 40:20 - Tags. How to install Google Analytics 4 46:18 - Testing tags + Preview mode 01:00:37 - Publish tags 01:06:32 - Implementing Custom Scripts 01:08:42 - Introduction to Google Analytics 4 event tracking 01:14:19 - Triggers + event tracking in GA4 01:17:55 - Example: link click tracking 01:37:45 - Final words ⭐⭐⭐ FEATURED RESOURCES ⭐⭐⭐ ✭ Free E-book: Google Tag Manager for Beginners https://www.analyticsmania.com/free-e-book-google-tag-manager-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202021 ✭ Course: Google Tag Manager Masterclass for Beginners https://www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202021 === LINKS === Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 ✭ Data Layer Inspector - Chrome Extension https://chrome.google.com/webstore/detail/adswerve-datalayer-inspec/kmcbdogdandhihllalknlcjfpdjcleom ✭ Track events with Google Analytics 4 https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202021 ✭ What to do if GTM preview and debug mode is not working? https://www.analyticsmania.com/post/google-tag-manager-preview-mode-not-working/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202021 ✭ Google Tag Assistant Companion - Chrome Extension https://chrome.google.com/webstore/detail/tag-assistant-companion/jmekfmbnaedfebfnmakmokmlfpblbfdm ✭ How to install Google Analytics 4 https://www.analyticsmania.com/post/how-to-install-google-analytics-4-with-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202021 ✭ How to properly install Google Tag Manager? https://www.analyticsmania.com/post/how-to-install-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20gtm%20tutorial%202021 ✭ Recommended events in GA4 https://support.google.com/analytics/answer/9322688?hl=en === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook https://www.facebook.com/analyticsmania ✭ Twitter https://twitter.com/fedorovicius ✭ Linkedin https://www.linkedin.com/in/fedorovicius Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1 #googletagmanager #googleanalytics4