Google Tag Manager Tutorial for Beginners (GTM Tutorial + Step-by-Step Guide)

Looking for a beginner-friendly GTM tutorial? In this Google Tag Manager tutorial, I’ll show you how to set up GTM, manage tags, triggers, and variables, and add Google Analytics to your website using the Google Tag. Whether you're new to Google Tag Manager or want to improve your tracking setup, this step-by-step guide will help you simplify website tracking. YOUR EXTRA RESOURCES: ○ Google Tag Manager quiz – https://lovesdata.co/8eC+Q+ ○ GA4 tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l ○ Shopify tutorial – https://youtu.be/krFHfkiANjc ○ WooCommerce tutorial – https://youtu.be/Tqq_4f-hThs ○ Squarespace tutorial – https://youtu.be/BrBL5LKR7uk ○ Thinkific tutorial – https://youtu.be/jAjPVfINqHc ○ Google Tag Manager course (paid) – https://www.lovesdata.com/courses/google-tag-manager GOOGLE TAG MANAGER TUTORIAL SERIES: Lesson 1: (That's this video) More Lessons: Subscribe – http://www.youtube.com/subscription_center?add_user=lovesdata JUMP TO A TOPIC: 00:00 Introduction 00:58 Benefits of Google Tag Manager 02:03 Tags 02:39 Triggers 03:13 Variables 03:57 Create an account and container 05:01 Installing Google Tag Manager 08:25 Adding Google Analytics 12:21 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata #GoogleTagManager #GTM #GTMTutorial #GoogleTagManagerTutorial #GoogleAnalytics #GA4 #DigitalMarketing #WebTracking #GoogleTag #MarketingAnalytics