Headline and Lead Types | Advanced Masterclass

Want hands on guidance, referrals, opportunities, and copy reviews? Get on the waitlist for Copy That's Inner Circle 👉 https://courses.copythatshow.com/inner-circle-waitlist 0:00 Intro 5:10 How to find your winning headline - get the exact processes I used when crafting a winning headline for my $11 million promotion. 7:48 Struggling to write your lead? Try these 2 formulas to put yourself in the right emotional state and get your creative juices flowing. 11:52 The simple “headline test” that instantly tells if you’ve got a winning headline. 12:53 We should make BIG claims, right? WRONG! If you are making big claims in your copy, it could be hurting your conversions. I explain why and what you should do instead. 20:42 How to tap into the psyche of your reader so you know exactly how to speak to their needs, wants, and desires. PLUS - 2 books every copywriter MUST read to master this. 20:50 BUILD A MONSTER SWIPE FILE: Watch as I break down 9 different types of leads which you can immediately swipe and use again and again when writing your own promos. 23:40 “Great Leads” by Michael Masterson is the bible on how to write a lead. But did you know, there are 3 other lead types NOT included in the book but secretly being used by top-performing, in-house copywriters at Agora? 23:40 The one lead NEVER to write for your financial promotions. It’s practically a death knell for your conversion. 31:25 Sneaky persuasion secrets used by Donald Trump to build an instant connection with his readers and how anyone can use them for their sales promotions. 43:55 How to create a wave of desire for your product BEFORE you even reveal what it is. 49:00 BEYOND THE BIG PROMISE! Subtle ways to show what’s in it for your reader - works great on front-end promotions and attracts higher quality customers. 51:09 How a 19-year-old college dropout used a stupid simple strategy to become the youngest senior copywriter at Agora and launch his million-dollar career. 52:00 WARNING - the #1 mistake most copywriters when writing a secret lead. There is a good chance you are making this mistake. But don’t worry, I share a quick and easy fix. 54:15 What you must do immediately to overcome your readers’ skepticism. This is the single most important way to convince your reader that what you are saying is true. 1:01:30 NEVER write a proclamation lead without this secret. There is a good chance you are doing this and it could damage your gurus brand permanently. 1:03:25 Financial Publishing Companies have been firing people left, right and centre. Why it is absolutely essential to follow this “forgotten rule” to weather the storm ahead. 1:09:50 My simple “3 finger” rule for writing systems promos. Most Jr. Copywriters are NOT doing this. Try it and watch your conversions increase. -~-~~-~~~-~~-~- Want to score clients and close more gigs? Watch our DEFINITIVE Guide to Selling Your Services As a Copywriter: https://www.youtube.com/watch?v=0aoR6cFM66M -~-~~-~~~-~~-~-