NCMM Executive Director Tom Stewart goes behind the globalization story of Highlights with CEO Kent Johnson.
00:00 Podcast Introduction
00:29 Growth Journey: Highlights for Children
01:14 Research on Mid-sized Companies
02:49 How has the company managed to keep its mission and product expansion in harmony rather than causing dissonance?
04:36 Family-owned Benefits
06:00 How did the company start expanding globally and what led to this decision?
10:07 How do you stage and prioritize opportunities in international markets as a relatively small company?
14:18 Challenges in Partnerships
17:40 What's the biggest challenge in expanding into new markets, and how do you balance established and emerging markets?
21:44 Flexibility and Learning for Growth
23:19 Conclusion and Resources
