HMPS26 Recap

Our CEO, Jenny Bristow, and Director of Growth, Marissa Gurrister, have just returned from Salt Lake City where they were attending the recent HMPS conference (Healthcare Marketing & Physician Strategies Summit). In this week’s episode, they recap their experience, describing the event as energizing and collaborative, an environment that fostered meaningful connections and professional growth. Key highlights from the conference included: CEO Communications Playbook: This session was notable for its "no-recording" policy, which encouraged vulnerability and candid discussion regarding professional leadership. AI in Action: This session outlined a shift in the AI conversation toward sophisticated, strategic implementation and process efficiency rather than fear of job replacement. Promise to Practice: This session focused on aligning brand strategy with patient experience through real-world case studies. Governing Patient-Facing AI: This session explored how health systems can effectively meet patients where they are regarding AI interaction. Brand Frankenstein: This discussion covered the emotional and strategic complexities of navigating joint ventures, affiliations, and rebrands. Epic Marketing Implementation: H&H presented a case study with Bayhealth, outlining a roadmap for improving patient experience and volume through technical audits and leveraging existing infrastructure. Connect with Jenny: Email: [email protected] LinkedIn: https://www.linkedin.com/in/jennybristow/ Connect with Marissa: Email: [email protected] LinkedIn: https://www.linkedin.com/in/marissa-gurrister/ If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.