Learn how AI is transforming consumer feedback processes with Kalindi Mehta, Global VP at The Estée Lauder Companies Inc. In this episode, Kalindi explains how AI models simulate consumer testing, offering rapid feedback for packaging and concept designs. She discusses leveraging years of consumer data to create AI models for synthetic testing and how AI chatbots can simulate detailed user personas for faster, iterative feedback. This approach enables companies to adopt a design thinking mindset and make agile decisions based on real-time consumer insights.
00:00 Introduction to Agile Consumer Feedback
00:38 Leveraging AI for Consumer Testing
00:48 AI in Packaging Testing
01:45 AI in Concept Testing
02:23 AI Personas for User Feedback
02:35 Building and Using AI Chatbots
03:20 Conclusion and Future Insights
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