How Claude Lands Customers

👉 Get all the skills: https://thenextnewthing.ai/l/claude-skills-marketplace Presented by Zapier: https://zapier.com/ Guest: Mert Duzgun's X: https://x.com/mertduzgun Claude Code Marketplaces: https://claudemarketplaces.com/skills We build with Claude Code, Codex, and other AI tools. But once the product exists, the next question is: how do we get anyone to use it? In this episode of The Next New Thing, Andrew Warner talks with Mert Duzgun from Claude Code Marketplaces about five Claude skills that help market AI-built products. Mert demos an AI SEO skill that audits a site for answer engines, creates LLMs.txt and LLMs-full.txt files, checks robots.txt, adds pricing.md, and inserts structured data for crawlers. They also test Anthropic’s frontend design skill by redesigning Craigslist, then use a competitor alternatives skill to generate comparison pages for Claude Code Marketplaces. Mert also shows a domain research skill that uses trends, SEO data, browser control, and domain availability checks to generate better startup domain ideas. The bigger idea: AI skills turn one-off workflows into repeatable systems. Instead of prompting from scratch every time, founders can package the process, test it, improve it, and reuse it across future projects. Timestamps 00:00 - Intro 00:21 - Skill 1: AI SEO 10:48 - Skill 2: Frontend design 16:57 - Skill 3: Competitor alternatives 21:00 - Skill 4: Domain research 25:39 - Skill 5: Skill builder 👉 Join us: https://thenextnewthing.ai/