How do you redesign your own real-client work? Case Study

We redesigned a fintech platform we first built nine years ago. The market changed, the tools evolved. This time, we had to outdo our own work. Tough competition! Back in 2016, our team at SquareBlack designed a brand-new investment platform. It was one of the first of its kind in Central Europe. We had no benchmarks, no playbook. Only intuition. And that intuition paid off: the design influenced fintech products across the world. Now, nearly a decade later, we came back to KupFundusz to redesign it from the ground up. For today’s users, devices, and expectations. In this case study, we’ll show: • What still worked after 9 years (and what didn’t) • How we approached a mobile-first, research-driven redesign • The UX and branding decisions that grew engagement and conversions • What it’s like to redesign your own pioneering work If you’re building a startup, fintech, or SaaS product, and want a beautiful, high-converting design that scales — we’d love to help. 👉 Hire us at www.squareblack.com #casestudy #webdevelopment #webdesign