Pret was London’s default lunch for years...fast, friendly, and (mostly) worth it. Then COVID hit, foot traffic collapsed, and the comeback came with higher prices, smaller portions, and a “Pret tax” vibe that people now meme.
Chapters:
0:00 The London Staple That’s Losing Its Shine
0:40 Pret’s Rise — And the Reality Behind the Smile
1:56 Pandemic Shock, Price Hikes, and Shrinkflation
3:20 The Coffee Subscription That Backfired
4:53 Identity Crisis, “Pret Tax,” and a Brand in Decline
