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How Retool got their first customers

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Feb 20, 2026
49:43

David Hsu is the founder of Retool, the low-code platform for building internal tools used by companies like Amazon, Airbnb, and the US Army. David recounts building Retool's first version in weeks with just three components, early outreach failures, shifting to "tomorrow's developers," and LLM use cases. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/ Links: • Retool: https://retool.com/ • David's Linkedin: https://linkedin.com/in/dvdhsu 00:00 Intro 00:37 All-time favourite H1 02:42 Retool use cases 05:05 Adapting with AI 07:31 WorkOS Sponsor 08:43 LLM use cases 13:55 Understanding your ICP 16:32 Future of developers 21:24 Reaching a new market 26:48 Finding early customers 35:21 PMF 43:40 Advice for founders

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How Retool got their first customers | NatokHD