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How Sephora Revolutionized Makeup Consumption WSJ The Economics Of

How Sephora Revolutionized Makeup Consumption  WSJ The Economics OfHow Sephora Revolutionized Makeup Consumption  WSJ The Economics Of

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Title :How Sephora Revolutionized Makeup Consumption WSJ The Economics Of
Duration : 6 minutes, 9 seconds
Uploader : The Wall Street Journal
Added On: : 03 January, 2022
Views : 545.4K times
Likes : 0
Source : YouTube

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The makeup giant Sephora played an outsized role in creating the modern cosmetics industry. WSJ reporter Khadeeja Safdar unpacks the unconventional business strategies that led to Sephora’s early success and the retailer’s more recent moves to adapt t

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