How technical should a digital marketer be? – Technical Marketing Q&A

In this Q&A video, we'll address this question by João Carlos Matos on LinkedIn (https://www.linkedin.com/company/simmeroy/). "I know it's a topic you approach sometimes, in your opinion to what extent should a digital marketer go in depth of the technical part, namely in data, analytics & tracking? Deep enough to explain to developers something, but with not the need to know how to implement (or develop)? The other way around? Half of the way? Other?" Simo's answer gives some concrete examples of when it's important to expand your knowledge. He emphasizes the importance of tailoring your expertise to your career, considering the tools you use and your specific field. LINKS 🔗 Simmer Newsletter https://www.teamsimmer.com/newsletter/ 🔗 Simmer Blog https://www.teamsimmer.com/blog/ 🔗 Server-side Tagging In Google Tag Manager (online course) https://www.teamsimmer.com/all-courses/server-side-tagging-in-google-tag-manager/ 🔗 Standard Deviation Podcast https://standard-deviation-podcast.simplecast.com/ 🔗 Technical Marketing Handbook Podcast https://www.teamsimmer.com/tmh-podcast/ CONNECT WITH US 🔔 Twitter https://www.twitter.com/Team_Simmer/ 🔔 LinkedIn https://www.linkedin.com/company/simmeroy/ 🔔 Instagram https://www.instagram.com/Team.Simmer/ #server-side #googletagmanager #marketing #measure