How to create a perceptual map using excel

Once you understand Perceptual Maps and its uses (https://www.youtube.com/watch?v=y92GPsU_CzA&ab_channel=TheMarketingChannel , it is also important to learn how to make a perceptual map. This video explains how you can make a perceptual map using excel. The video explains making a perceptual map using scatterplots, however you can also use bubble charts to create a perceptual map. The process is very similar to each other. Dr. Chanchal Tamrakar The Marketing Channel https://www.youtube.com/themarketingchannel?sub_confirmation=1