How to Price Your Services Effectively | Professional Development with Jobber

How do you set prices for your business? What factors should you consider? How do you balance being competitive and profitable, and keep clients happy? Making money as a business starts with setting the right prices. Join Jobber and moderator Royce Ard, along with panelists Mike Coffey, Irene Zibin, and Chant Singvongsa to learn how to do just that. They’ll share how they price services accurately and competitively—and how they communicate those prices to clients. Setting prices for your services is a science. You have to consider operating costs, labor, and materials, while also balancing customer expectations, your competitors’ pricing, your profit margins, and business goals. It’s important to be confident in the quality of service you provide and ensure your pricing reflects the effort you put into your business. Raising prices is a normal part of running a successful business, so don’t be afraid to do it. Remember, you are the expert when it comes to your business. Raising your prices brings benefits like allowing you to hire more skilled labor, paying your staff competitive salaries, and working on more profitable jobs with clients you enjoy. Our panelists give advice to help you plan to do it right and communicate it to your customers. 0:00 - Introducing our panelists 1:11 - How has your pricing changed since starting your business? 4:22 - How to set pricing and factors to consider 8:32 - How to raise prices and communicate to customers 10:36 - When to raise prices and regular price increases 12:21 - How pricing is different for one-off customers vs. recurring customers 15:00 - Bidding and close rates for recurring vs. one-off services 16:44 - How to ensure pricing stays competitive and balancing target profit margins 24:38 - Recap of key takeaways Start a free trial of Jobber today: https://getjobber.com/ This video was recorded as part of Jobber’s Professional Development day in February, 2022. To find out more about Jobber’s annual event, visit us here: https://www.jobberpdday.com/