How to select perfect colours for your designs

Choosing colours shouldn’t feel overwhelming or hit-and-miss. In this tutorial, I walk you through a clear, repeatable approach to creating strong colour palettes for design projects such as repeat patterns, branding suites, and surface design. You’ll learn how to confidently build colour schemes using a combination of digital tools and a more hands-on, manual method that helps you create palettes that feel intentional, balanced, and uniquely yours. I cover free online resources that designers can use to explore colour relationships, and refine palettes — alongside a practical process you can apply to develop original colour stories from scratch. Whether you’re a graphic designer, surface pattern designer, or creative building a cohesive brand, this video will give you a framework you can return to again and again when starting a new project.