How To Setup Preorder On Shopify using STOQ (Presell Complete Tutorial)

Shopify Preorder Tutorial: How to Use STOQ for Presales, Deposits & Back-in-Stock ► Get the STOQ app: https://get.shopioso.com/STOQ ► Get a FREE Trial To Shopify: https://get.shopioso.com/shopify ► Customize your Shopify store with our high-converting pre-built sections: https://shopioso.com/shopify-pre-built-sections-and-code-snippets ► Join our discord: https://discord.gg/FgMMqgP75g This step-by-step Shopify preorder tutorial shows you exactly how to set up pre-orders, presales, deposits, and backorders using the STOQ app. Whether your goal is to validate demand, collect early revenue, or let customers reserve out-of-stock items, this guide takes you through the full setup from start to finish. We’ll walk through installing and enabling STOQ, creating your first preorder offer, and customizing the preorder button, messaging, and widget design. You’ll also learn how to allow reservations when inventory hits zero, how to set up shipping rules for preorder products, and how to configure your campaign timing, status, and quantity limits. Since many big brands run on Shopify Plus — like Allbirds, the preorder workflow you’re learning here mirrors the same type of system used by high-volume stores. STOQ makes this process accessible to any store owner who wants to run presale campaigns professionally, without custom development. You’ll also see how to assign products to a presale campaign, adjust your market and sales-channel settings, and preview the offer directly on your product page. To finish, we’ll enable the “Notify me when back in stock” widget, so customers can join a waitlist when items sell out or before the next drop. ► WATCH NEXT: I Studied 100+ Shopify Product Pages, Here’s What Actually Converts - https://youtu.be/FxlxmUZYXwU?si=uYNrtHdXfhUlfPRL WHY SUBSCRIBE TO SHOPIOSO ► Hi! My name is Cristian, I am a Shopify and Ecom expert. ► Here is my Shopify development and consulting agency https://shopioso.com ► I provide valuable info to help you Grow And Optimise Your Shopify Store ► I share tips, advice, and resources for Shopify store owners and Ecom enthusiasts ► Examples & case studies of Online Stores that convert If you're running or building an online store and want tactical tips, SUBSCRIBE! 🔥 Disclaimer: Some links may be affiliate links, meaning I may earn a commission if you buy through them - totally optional, always appreciated. 🙏 00:00 Intro 01:04 Why a preorder button on your Shopify product page matters 02:08 Install and enable the STOQ preorder app in Shopify 03:06 Build a preorder offer in STOQ 03:50 Customize the preorder widget (button, badge, messaging) 05:22 Allow reservations when inventory is out-of-stock 07:32 Configure shipping settings for preorder products 08:19 Set your campaign window and status in STOQ 08:59 Define quantity limits for your presale campaign 09:54 Choose markets & sales channels (Shopify Markets) for your presale 10:53 Select which products are part of the preorder campaign 12:06 Preview the presale campaign on your product page 13:24 Enable “Notify me when back in stock” widget / waitlist feature