How to Use AI for Qualitative Analysis (Step-by-Step Tutorial)

Drowning in interview transcripts and qualitative data? 🎙️ In this powerful session, Dr. Philip Adu breaks down how AI can be your ultimate research assistant. Learn a step-by-step process for using AI to extract quotes, generate codes, build themes, and streamline your entire qualitative analysis—all while maintaining your expertise as the researcher. If you're a qualitative researcher or grad student, this is the productivity breakthrough you've been waiting for! 00:00 - Overwhelmed by Interview Transcripts? 01:05 - Rethinking AI: Your Research Assistant 02:00 - The Golden Rule: Context Matters 03:10 - Clear Instructions = Better Results 04:12 - Introducing the Analysis Loop 05:00 - Step 1: Extracting Key Quotes 05:40 - Step 2: Verifying the Quotes 06:30 - Step 3: Coding with AI 07:10 - Step 4: Building High-Level Themes 08:00 - Creating a Thematic Map 08:50 - The Researcher’s Role: Final Judgment 09:45 - Ethical Use & Documentation 10:20 - Final Thoughts & Getting Started