How to validate your site structure using tree testing (with a real example) | Lyssna

Building a site structure based on what makes sense to your team is one of the most common – and costly – mistakes in UX. Until you test it with real users, you don't actually know if people can find what they're looking for. What you'll learn in this tutorial: ✅ How to set up a tree test to evaluate your site structure or proposed navigation ✅ How to write realistic task scenarios that reveal where your navigation breaks down ✅ How to recruit targeted participants quickly using the Lyssna panel ✅ How to read success rate and directness scores to identify what's working and what isn't ✅ How to use a card sort alongside a tree test to fix the problems you uncover Whether you're redesigning your information architecture or validating a new site structure before development begins, this playbook gives you a clear, repeatable process for getting your navigation right before it's built. 🎯 Key takeaway: A high success rate and a low directness score are a warning sign – users can recover, but they're wasting time getting there. Chapters: 0:00 – Introduction 1:45 – The scenario: Why site structure matters 2:15 – Template overview: What a tree test is 3:55 – Building the tree test study 6:06 – Recruiting participants with the Lyssna panel 7:39 – Reading your results: success rate and directness 11:57 – What to do next: combining tree testing with card sorting Resources: Sign up for a free Lyssna plan: https://linkly.link/2cl76 Use the tree testing template: https://www.lyssna.com/templates/how-to-improve-information-architecture-with-tree-testing Read our tree testing guide: https://www.lyssna.com/guides/tree-testing/ Follow us: https://www.linkedin.com/company/wearelyssna https://www.instagram.com/wearelyssna https://www.facebook.com/usabilityhubapp https://twitter.com/WeAreLyssna #UXResearch #TreeTesting #NavigationDesign