Moodboards are often misunderstood in industrial design.
In this video, I explain the purpose of moodboards in the product design process and break down three essential types:
I compare when to use each type, what they are meant to communicate, and the most common mistakes designers make — from vague Pinterest collages to confusing style with emotion.
If you're studying industrial design or working in product development, this will help you use moodboards as strategic tools, not decoration.
#industrialdesign #productdesign #moodboard #cmf #designprocess
0:00 Intro
0:35 Moodbaords - The Goal
2:07 The Classic Moodboard
4:26 Example Moodboard
5:31 The Styleboard
8:14 My Experience with Moodboards
9:00 The CMF Board
11:30 Comparison
14:30 Moodboard Mistakes
15:40 Styleboard Mistakes
16:44 CMF Board Mistakes
18:17 Outro