Inpac Pharma

Client: Inpac Pharma Agency: McCann Malmö Direction: Upper First Production: Upper First Sound design: Transfett Year: 2009 Upper First and McCann Malmö teamed up to promote Inpac Pharma a Nordic-based company developing, manufacturing and packaging pharmaceuticals and probiotics. Together we produced a film that strikes a slightly softer note than usual as far as the pharmaceutical industry goes. The reason is to elevate the companys core values in a, for the industry, unique way, as it is an industry that is incredibly traditional in its way of marketing itself says art director Mats Tejre. All in all it has been a fun project as its always great to work with clients willing to try something new. Its also given us the chance to work with animator Martin Nyberg, something we hope to do again soon!