A high-energy brand piece created for Vail Resorts’ annual Inside Edge meeting—designed to celebrate a year of growth, innovation, and impact across the company.
As Creative Director, I led the development of the concept and story—translating key wins, from resort expansions to employee initiatives, into a dynamic, visually driven narrative. Partnering with a graphic animator, we built a fast-paced edit centered around bold typography, motion graphics, and curated footage to bring the story to life.
A collaborative effort focused on turning data into something felt.
