Inside Goop’s $140 Million Problem

Seventeen years. $140 million in funding. And Goop—the empire Gwyneth Paltrow built on clean beauty, vagina candles, and aspirational wellness—is still not profitable. Today, Sammi unpacks the paradox of Goop: a brand that pioneered the $6.3 trillion wellness industry, yet can’t seem to make money from it. From the downfall of Goop Beauty at Sephora to the unexpected success of Goop Kitchen, and the leadership style that insiders compare to Anna Wintour, this is the story of how being an influencer and being a CEO are two very different games. Does Goop even need to exist in 2025—or has every other influencer already copied its playbook better? Follow Sammi on Instagram Subscribe to the Social Currency newsletter Here’s what Sammi covers today: 00:00 Goop’s $140 Million Paradox 01:04 Gwyneth’s Kitchen-Table Origins 02:03 Charisma vs. CEO Skills 03:16 Layoffs and Leadership Turmoil 03:43 Beauty’s Bust, Fashion’s Flicker 05:10 The Surprising Success of Goop Kitchen 05:50 The Investor Dilemma 06:30 The Bigger Cultural Question: Do We Still Need Goop? 09:46 Closing Thoughts