When ITVBe launched in October 2014, it originally utilised a fun, social-media-inspired aesthetic driven by its key talent and reality-TV stars. Boldness and everyday glitz were expressed across the 12-piece mix and match colour palette, playful stickers and icons, and entirely unique to ITVBe: user-generated idents named "Mydents"
Re-uploading with the Donuts ident because I forgot it!!
