Lesson 1: What is CX?

In this class, I discuss a simplified yet holistic view of Customer Experience and a methodology to connect the traditional sales funnel with CX to create a unified strategy for engaging with customers. The back half of the video explains the basics of journey mapping and how the practice of mapping the customer journey aligns with a strategic approach encompassing CX and Sales. Big thanks to https://www.youtube.com/c/JamesDodkins for the cameo appearance. You can also find James on Linkedin at: https://www.linkedin.com/in/jamesdodkins/ Additional thank you to Alex Meade for contributing an alternative perspective on CX and Customer Service Experiences. You can connect with Alex on Linked in at: https://www.linkedin.com/in/alexmead/ Finally, if you want to connect with me on LinkedIn: https://www.linkedin.com/in/denniswakabayashi/ Or on Twitter at: https://twitter.com/CXCreator Please leave any questions you may have about CX in the comment section below.