Recently I was asked why we sell seemingly similar lights at such different prices. The easy answer is that they offer different lensing, which means different performance. But I thought there had to be a better way to quantify and qualify that, so I made a chart that lays out some of the technical differences such as number of footcandles at a given beam spread. Thats easy, as it can be gleaned from any manufacturers website. So I also set up a comparative display of three lights to show qualitatively their differences. I compared the Lowel Pro 200w, Arri Junior 150w, and Dedolight 150w. Both the chart and the display are set up in our NY showroom.
