MARKETING 101: Segmentation, Targeting, and Positioning (TUTORIAL)

Marketing 101: Segmentation, Targeting, and Positioning (TUTORIAL) 👉 Start & Scale A Successful Agency ➜ https://aerh.co/agency-accelerator 👉 Master Digital Marketing ➜ http://adamerhart.com/academy In this marketing 101 video I’m going cover segmentation, targeting, and positioning, also known as the STP model of marketing and break each one of them down so you’ll be able to easily understand and apply these to any business you choose. Segmentation, targeting, and positioning are three of the most important, valuable, and profitable marketing principles out there so they’re worth learning and will pay off for years to come. In fact, these principles are so important and so foundational to your overall marketing strategy and success that I use them whether I’m working with a small business or a billion dollar company. Yes, they are that important. And seeing as they build on each other starting with Segmentation, moving on to Targeting, and then Positioning, let’s start at the top with Segmentation. So, let’s get to it. ***Here's the book I reference throughout the video (affiliate link): https://amzn.to/389UDsG #marketing #digitalmarketing #marketingstrategy #marketing #digitalmarketing #marketingstrategy ***PS - Whenever you’re ready, here are the 2 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://grow.adamerhart.com/cheatsheet?el=yt 2) Join The "Digital Marketing Academy": https://adamerhart.com/academy ***Let’s Connect: Website: https://adamerhart.com Digital Marketing Academy: https://adamerhart.com/academy/ Twitter: http://twitter.com/adamerhart Instagram: https://www.instagram.com/adamerhart TikTok: https://www.tiktok.com/@officialadamerhart YouTube: https://bit.ly/2HxjQRa Facebook: http://facebook.com/officialadamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart Affiliate Disclaimer: Alright, brace yourself—here comes the affiliate disclaimer! I’ve packed as much value into these videos as possible, but full transparency, some links above and in the videos may be affiliate links. This means if you decide to buy, I may earn a small commission at no extra cost to you. Naturally, this makes me biased, but biased and right is still a win! I only recommend resources I actively use and pay for myself.