Salesforce Marketing Cloud is a marketing platform that has capabilities to support many facets of marketing including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics including audience building and segmentation, social media engagement and advertising, and a data management platform. SFMC does this using components they call “Studios” and “Builders".
Details:
Email Studio
Session 4: Tracking and Reporting
How to analyse you email campaign and which are the best KPI's
Different ways to track you email sends
How to create a report and schedule it
Converstion tracking
Best Practices on UTM parameters and Tracking Alias
Job link feature
