Salesforce Marketing Cloud is a marketing platform that has capabilities to support many facets of marketing including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics including audience building and segmentation, social media engagement and advertising, and a data management platform. SFMC does this using components they call “Studios” and “Builders".
Details:
Session 1: Mobile Connect
MobileConnect allows you to create SMS/MMS messages within the Salesforce Marketing Cloud's Mobile Studio.
