🚀 Marketing Intelligence Changes Everything – Is Salesforce Ready? | Deep Dive with Vimal Eapen

Salesforce’s new Marketing Intelligence (MI) platform isn’t just a rebrand—it’s a complete rebuild. But is it ready for prime time? In Episode Two, we sat down with Vimal Eapen—12-year Datorama veteran and Senior Technical Manager at Decision Foundry—to go under the hood and uncover what’s really changing. After walking through the MI demo, one thing is clear: This isn’t your old Datorama. 🔍 Key Takeaways: ✔ MI is a full rewiring – Deep integration with Data Cloud & Tableau Next reshapes everything. ✔ Customization? Limited—for now. ✔ Visualization? You’ll need Tableau Next skills. ✔ Data ingestion? If you don’t know Data Cloud, you’re about to. 💡 For legacy Datorama users: Your expertise still matters—but adapt fast or get left behind. 📢 A message to Salesforce: ➡ Bring back the Media Transparency Center (MTC). ➡ Expand the data models. ➡ Give control back to the analysts who built this community. 🎙 About the Speakers: Vimal Eapen is a 12-year Datorama expert and recognized leader in agency-focused BI solutions. As a Senior Technical Manager at Decision Foundry, he designs high-impact analytics platforms. 🔗 Want more insights? Subscribe & hit the bell (🔔) to stay updated on the latest in marketing intelligence & Salesforce innovations! #Salesforce #MarketingIntelligence #Datorama #DataCloud #Tableau #BI #MarketingAnalytics #DecisionFoundry