Mediation: Tips to Optimize Your Waterfall

Should you be using auto-optimization or manual priority in your mediation setup? In this video, we go over how to choose which method to use and what you can do to see a lift in revenue and/or fill rate. We'll answer the most common questions regarding mediation, including: - How do I choose a mediation partner? - How do I best optimize my waterfall? - How do I think about making adjustments to my waterfall? - How will bidding affect the waterfall method? Mediation is the technology or solution that helps you set up, manage and monitor different ad networks in one place. You can utilize multiple demand sources and use all SDKs without weighing down your app. On the supply side, essentially, you can reach as many advertisers as possible because every demand source has a slightly different set of advertisers. You’re likely to get as close to 100% fill as possible every time a user wants to see a rewarded video. This means you earn more revenue per user and your DAU’s will be sufficiently satisfied with the ad experience that they’re getting. Learn more about mediation: https://www.facebook.com/help/publisher/1744424245771424 Integrating Facebook Audience Network with mediation: https://developers.google.com/admob/android/mediation/facebook Learn more about Audience Network: https://www.facebook.com/audiencenetwork This video was previously recorded.