Meta Ads Hierarchy Explained | Class 2: Campaign, Ad Set, & Ad Structure

Welcome to Class 2 of the Complete Digital Marketing Course by Ads by Rishi! 🚀 In today’s video, we are diving deep into the Meta Ads Hierarchy. Understanding how a campaign is structured is the secret to running successful ads on Facebook and Instagram. If you get the hierarchy wrong, you waste money. If you get it right, you scale! What we cover in Class 2: ✅ Level 1: The Campaign – Choosing your objective (Sales, Leads, Traffic). ✅ Level 2: The Ad Set – Mastering your targeting, budget, and placements. ✅ Level 3: The Ad – Creating the visuals and copy that convert. ✅ The Folder Method: How these three levels work together like a system. This is step-by-step learning. If you missed Class 1 (Marketing Basics), make sure to check the playlist first! 🔔 Subscribe to Ads by Rishi to master Meta Ads, Google Ads, and Amazon Ads! Follow the Playlist here: [https://www.youtube.com/@AdsByRishi/playlists] #AdsByRishi #MetaAdsHierarchy #FacebookAdsTutorial #DigitalMarketingClass2 #MetaAdsStructure #LearnAds #MarketingCourse2026