Meta and Google Analytics Attribution Models Explained! Marketers MUST Understand This!

Want my agency to improve your ROI and run Ads for you? Book a consultation here: https://calendly.com/jamielilac/30min Want me to TEACH you how to improve your Ads? Go here: https://calendly.com/jamielilac/121-mentoring-consultation-with-jamie Learn more about my agency here: http://www.lilacjames.com?utm_source=YouTube&utm_medium=Vid+Description+Click&utm_campaign=Video+Name Want to connect and get daily marketing insights? Let’s connect on LinkedIn: https://www.linkedin.com/in/jamie-stenton-023732bb/ If you're new to my channel, my name is Jamie Stenton, and I’m the director of Lilac James – a results-driven marketing agency offering expert-led done-for-you services, 1:1 mentoring, and practical training, all designed to help ambitious businesses grow faster with smarter marketing. Over the past 20 years, we’ve helped hundreds of businesses across the UK and beyond unlock serious growth through high-performance advertising campaigns on platforms like Google (SEO and Ads), Meta, and LinkedIn. Whether you're looking for expert support or simply want to learn how to market more effectively, you're in the right place. Be sure to subscribe and check out the videos for actionable strategies you can start using today. .......................................................................................................... VIDEO GUIDE 👇 If you have been running online advertising and trying to track results in GA4, you probably have a variety of questions: 1. How does GA4 attribute a conversion? 2. Why does Meta's data always look different, even when I use URL parameters/UTM codes? 3. Why does GA4 assign sales from Meta to direct, or SEO traffic? All of this will be explained, as I explain attribution models and more, in this video. This is simply vital for digital marketers to understand, so if you're running advertising, and tracking data using GA4... spare 5 minutes and save yourself a career of confusion. 00:00 - Intro 00:22 - Meta Attribution Explained 01:07 - GA4 Attribution Explained 02:20 - Examples to help you understand 04:43 - Why GA4 will always under report conversions from Meta Connect with Jamie here: https://www.linkedin.com/in/jamie-stenton-023732bb/