Mobile Application Management (MAM)

In this video, I walk through Mobile Application Management (MAM) and how it helps organisations secure corporate data on iOS and Android devices without requiring full device management. We’ll break down what MAM is, why it’s important in modern workplaces, and how it integrates with Conditional Access policies to enforce security across mobile environments. 🔍 What you’ll learn: What Mobile Application Management (MAM) is and how it differs from traditional MDM How MAM works on iOS vs Android (including platform-specific considerations) Key features like app protection policies, data encryption, and selective wipe How Conditional Access enforces compliance before granting access to corporate apps Real-world examples of securing apps like Outlook, Teams, and OneDrive Best practices for balancing security and user experience 🔐 Platforms covered: ✅ iOS (iPhone & iPad) ✅ Android (including Android Enterprise scenarios) ✅ Windows ⚙️ Topics included: App Protection Policies (APP) Device compliance vs app-based access Managed vs unmanaged devices Conditional Access requirements: Require approved client apps Require app protection policies Block legacy authentication Grant access based on user/device risk Whether you’re an IT admin, security professional, or just getting started with mobile device governance, this video will give you a clear and practical understanding of how MAM and Conditional Access work together. #MAM #Intune #ConditionalAccess #iOS #Android #CyberSecurity #Microsoft365 #MobileSecurity #ITAdmin #endpointmanagement Introduction - 00:00 What is MAM - 00:55 iOS and Android setup - 03:53 Windows App protection Policies - 11:00 Conditional Access Policies - 16:48 Purview and MAM - 18:56 Conclusion - 20:46