Module 1 Lesson 4: Values and non-negotiables

This is just as important as defining your service offering and your pricing because it serves as the North Star for the types of people/businesses you want to work with. It’s best to have a strong stance on values and non-negotiables now, because it’s much more difficult to figure it out in the moment.  Topics covered in this lesson: - Determining your values - Figuring out what's NOT a values fit - Visualizing your dream client - Outlining your non-negotiables