In this lesson, we'll go through my framework for creating on-brand content on LinkedIn as a PPC expert. There’s a lot of general content advice out there, but this is specific to PPCers.
Topics covered in this lesson:
- Content strategy
- Content idea generation
- Content types
- How to position yourself
Resource used in this lesson:
- Content Pillars + Brainstorming tab - https://docs.google.com/spreadsheets/d/1E-YBEBBqREUao52Gqw0pmWRMB8UvvLJK46IqhY-OZ60/edit?gid=1472819488#gid=1472819488
