The neutral grip Lat pulldown is just one of the variations of pulldowns. They follow the same concepts just a different grip.
With this movement you want to ensure you a getting a big stretch at the top by pushing your chest through your shoulders.
Next you want to make sure you engage your back so you can maximize the amount of recruitment you will get from the muscle. DON'T SWING
Lastly, think of driving your elbows to your hips and touching your upper chest with the bar.