WHY IT WORKED: The signature "ice to snow" demo and a shrunken man in a parka is what captures your attention. Giving us ordinary cooks the ability to "unleash culinary powers" is a great benefit oriented bit of copy, and the consumer is enticed by demos and a snowstorm of delicious-looking drinks and foods. Considering Direct Response TV? Learn more at our Customer Acquisition Intel Center at http://Y26.acquirgy.net.
