No.10 ~ Advertising Research | Meaning | Scope | Types | Process | Method | Problems |

✅ Advertising Management Full Video Series ✅ https://youtube.com/playlist?list=PLPf7aahSRKFV52-nmii3BpFynB2oarwTU =========================== 📕 Advertising Management PDF Book 📕 https://studentnotes.myinstamojo.com/product/109234/advertising-management-and-personal-selling--b595d/ =========================== 00:00 Starting 01:17 What is Advertising Research 03:41 Scope of Advertising Research 09:13 Types of Advertising Research 14:32 Process of Advertising Research 25:47 Methods of Advertising Research 32:46 Problems of Advertising Research A.) What is Advertising Research Advertising research is a detailed and systematic gathering, recording, and analysis of data to improve the efficiency of advertising. Advertising research also decides the success of an advertising campaign to know how customers respond to particular advertising. B.) Scope of Advertising Research 1.) Increases awareness 2.) Analyzes changing market 3.) Advertising Communication 4.) Provide Feedback 5.) Provide Results C.) Types of Advertising Research 1.) Research Point of View 2.) Company Point of View D.) Process of Advertising Research 1.) Preliminary discussions 2.) Planning & data collection 3.) Application of research findings E.) Methods of Advertising Research 1.) Focus Group 2.) Projective Techniques 3.) Field Work 4.) Internal Companies Resources 5.) Government Sources 6.) Commercial Source 7.) Professional Publications 8.) Internet F.) Problems of Advertising Research 1.) Insufficient Information. 2.) Lack of Funds. 3.) Time Pressure. 4.) Inappropriate Methodology. 5.) Inexperience Expertise.