Edexcel GCSE Business 9-1 Using a past exam question to model planning the argument and the structure of the answer to score all the marks by:
1. Using the context of the case study in all 3 main paragraphs,
2 Having 5 or more linked "chain of reasoning", covering the pros and cons of your chosen option to make a balanced argument thus scoring all 3 marks for "analysis",
3. Having a "sophisticated conclusion" that adds to the answer without repeating points that have already been made. A foolproof way of achieving this is to explain the benefits of your chosen option to the business in the short term and also in the long term.