It is important to understand the purchase process online:
- It helps business structure their sales and marketing.
- It also Helps markets identify how consumers complete the journey from knowing about a product to making the purchase decision.
0:00 Introduction
0:06 WHY IS IT IMPORTANT TO UNDERSTAND THE PURCHASE PROCESS ONLINE?
0:54 PROBLEM RECOGNITION
2:48 EVALUATION OF ALTERNATIVES CUSTOMERS
4:41 PURCHASE PHASE CUSTOMERS
5:04 PURCHASE DECISION
6:03 POST-PURCHASE EVALUATION
