This lecture explains how to calculate the Pearson Correlation Coefficient (r), a fundamental statistical measure used to assess the strength and direction of a linear relationship between two variables.
In this video, you will learn:
The concept of Pearson correlation
Step-by-step calculation using the formula
Interpretation of correlation values (positive, negative, zero)
Practical examples in business and research
The Pearson correlation is widely used in quantitative research, especially in fields such as management, economics, and social sciences.
📊 This lesson is ideal for:
Undergraduate and postgraduate students
Researchers and thesis writers
Anyone learning statistical data analysis
