Welcome to the epicenter of digital advertising, where the battle of the giants takes place! In this video, I’ll guide you through the thrilling world of programmatic solutions, focusing on the heavyweights: Amazon DSP, Google Display & Video 360 (DV360), and The Trade Desk. We’ll dissect their features, advantages, and drawbacks to help you determine which platform reigns supreme. Plus, I’ll give you a brief overview of other contenders like MediaMath and Xandr.
- 📊 Book a consult — you’ll walk away with either 3 quick fixes for your current setup or a new programmatic campaign plan to launch with confidence: https://programmatic101.cc
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TIME CODES:
00:00 PLATFORM WARS: Your Guide to the BEST PROGRAMMATIC SOLUTIONS
00:35 What is programmatic advertising?
05:29 Amazon DSP: main functions and capabilities
11:09 Google Display & Video 360 (DV360): features and key capabilities
13:06 The Trade Desk: what makes this platform different?
16:39 Join to the best community
17:04 What about smaller playars?
19:23 Comparison of platforms by key parameters: inventory, audience, workflow and bidding
30:14 My personal experience and recommendations
