PLS-SEM (6): Multi-group PLS-SEM estimation

This video presents multi-group PLS-SEM estimation in SmartPLS software. First, it show creation of groups, then estimation and interpretation of results. Multi-group SEM can be applied for examining moderating effects of variables with two categories such as gender. #PLSSEM #SmartPLS #ResearchHUB . →Install Software: https://www.smartpls.com/ →PLS-SEM course: https://researchhub.org/course/pls-sem/ →Download data: https://researchhub.org/store/bus-service-dataset/ . Relevant Articles: →Article in videos: https://doi.org/10.1016/j.tbs.2020.03.003 → Hospitality enterprises’ revival through crowdfunding: https://doi.org/10.1108/CBTH-09-2021-0213 →PLS-SEM reporting guidelines: https://doi.org/10.1108/EBR-11-2018-0203 . Join the ResearchHUB Community: FB Page: https://www.facebook.com/research.hub.org FB Group: https://www.facebook.com/groups/research.hub.org Instagram: https://www.instagram.com/research.hub Website: https://researchhub.org . Follow the RHUB Founder: ResearchGate: https://www.researchgate.net/profile/Ziaul_Munim LinkedIn: https://www.linkedin.com/in/ziaulmunim Twitter: https://twitter.com/zhmunim Website: https://www.ziaulmunim.com