Predict Mashable Article Popularity using SAS Enterprise Miner

Tools: SAS Enterprise Miner, MS Excel Algorithm: Decison Tree, Logistic Regression, Variable Selection On R-Sq Criteria, Gradient Boosting. * Following were the aim of the project: Problem 1: To predict the number of Mashable article shares Problem 2: To predict binary target variable ‘Popularity’ Problem 3: To predict ordinal outcome for ‘Popularity_level’ * Using Tableau we found following interesting insights Insight 1: How is the distribution of News articles in the month – January Insight 2: Before shopping on Black Friday, people read and share lot of articles. Insight 3: New York is the city of Business