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Pricing Analytics: Optimizing Sales Models

10.3K views
Nov 10, 2014
10:32

Sales and promotional discounts let retailers reach pools of customers that value the same product differently. Modeling the pool of potential buyers, and how it changes over time, lets you optimize how and when sales and discounts are applies. This presentation provides a hands-on demonstration of modeling the pool of potential buyers, and using Excel’s Solver tool to optimize revenue from that shopper pool by manipulating price.

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Pricing Analytics: Optimizing Sales Models | NatokHD