Clickstreams are the digital traces that visitors leave when they navigate through a website. This data can be analyzed with process mining to make the website more effective or user-friendly. Irene shares her experience of a recent clickstream analysis project. We discuss why the funnels of traditional web analytics are not enough to understand behavior.
For a more detailed summary, and for the links to the pointers mentioned during the show, refer to: https://fluxicon.com/blog/2025/03/process-mining-cafe-39-recording/
Chapters:
0:00 Intro
2:03 Traditional web analytics
17:16 Why funnels are not enough to understand behavior
20:27 Process mining example
1:14:43 Closing
