Programmatic Targeting Explained: 5 Types + When to Use Them

Programmatic targeting is like having a perfectly guided missile that precisely locks onto your desired audience. With programmatic targeting, you can unleash the power of data-driven strategies to create ad campaigns that hit the bullseye every time. So, get ready to reveal the techniques and types of programmatic targeting and delve into the nitty-gritty details in this video. 00:00 - Intro 00:36 - Programmatic Advertising vs. Facebook/Google Advertising 01:18 - Device Targeting 03:06 - Geographical Targeting 04:46 - Contextual Targeting 06:20 - Demographic Targeting 07:57 - Behavioural Targeting 09:27 - Closing » RESOURCES ► Programmatic strategy for complete beginners: https://epom.com/blog/programmatic/what-is-programmatic-advertising » Epom WL DSP ► 14-day free trial https://epom.com/free-trial » SAY HELLO! ►Epom Team https://epom.com/about » SUBSCRIBE ► YouTube https://www.youtube.com/user/EpomAdPlatform ► LinkedIn https://www.linkedin.com/company/epom/ ► Facebook https://www.facebook.com/epomcom